Jetstar ditches uniform after 20 years
Jetstar Uniforms changes
29 Feb 2024
Jetstar has scrapped its uniform after 20 years to make way for completely new designs that were one year in the making.
Passengers will no longer see cabin crew in simply the traditional striking orange blazer, black skirts and pants — there are now three new designs featuring a softer orange and blue.
The new pilot uniform will also switch from black to blue with a more “stylish cut”, new epaulets and the option of a neck scarf.
“I work alongside some amazing female pilots, and we will now have more choice of what to wear with the option of a tie scarf or a traditional tie,” Adelaide-based Jetstar pilot, Rosina Helbig told news.com.au.
Jetstar has revamped its uniform to include more options for cabin crew and pilots.
“I also really like the change from the traditional black to a deep blue pilots’ uniform. I hope our customers love the new look as much as we do.”
Jetstar Group CEO, Stephanie Tully said the new look comes after feedback from staff to change things up.
“We’ve listened to our people and together wanted to create a uniform that reflects how far we have come as we move into our third decade of operation,” Ms Tully said.
Ms Tully said the fresh new uniforms come as the airline celebrates its 20th birthday in May, adding to its investment in new aircraft, new routes, and new cabins for our international widebody fleet.
Uniform changes after 20 years
Aussie fashion designer, Genevieve Smart (centre), created the new uniforms.
Ms Smart said she drew inspiration for the design from the sunset as seen out of an aircraft window, adding the colours are also reflective of the airline’s 20-year history.
“The evolution from black to a dynamic blue and orange palette reflects Jetstar’s transformative journey over the past two decades, while the looks were intended to feel like pieces one might instinctively pack for a holiday, whether it’s a linen jacket and cotton chinos, a shirt dress, or a smart polo.”
She said they also focused on the anticipation of the destination, “the excitement of looking at a map, dreaming about the possibilities and the thrill of arriving at a chosen destination”.
Jetstar Cabin crew manager, Kat Vass who was part of the project said she can’t wait to show off the new uniforms through the terminals and on-board.
“We have worked on developing our new uniforms for some time now, testing them extensively both on the ground and in the air,” she said.
“The new uniforms are professional, comfortable and designed with so much care and thought.”
The old uniforms will be sustainably disposed of in partnership with BlockTexx which uses recycling technology to turn textiles into raw materials that are used to create new products.
Three uniform options
There are three uniform options including a completely new blue shirt dress that features the Jetstar star print in orange.
Stellar collection — A blue shirt dress that features the Jetstar star print in orange. It also comes with a smart-casual orange blazer. The blazer has undergone a total transformation, now featuring a “fresh silhouette and a new, luminous shade of orange”, while the blue option is a modern classic.
The collection also features trousers, skirt and shirt which is a “calming blue hue and is edged with a fine orange trim”. To complete the look is a belt which has been described to give a “sporty edge” with its stripe detailing and elasticised design.
Horizon — this collection features alinen-look blazer, coupled with a classic tailored shirt, and matched with both classic and tapered fit pants. Similar to Stellar, it features a “sporty belt”, with stripe detailing.
Pilot collection — A “sleek new tailored suit”, with a sharp modern cut in navy, paired with a slimline tie. In response to crew feedback, it’s also overhauled the look of the airline’s epaulets, braids and wings badges “to ensure a consistently professional look”.
